Do you know how your property is performing online? Has your estate agent spoken to you about this. If your home isn't getting the level of viewings you expect then ths undoubtedly is the first thing to give some attention to;
Remember - The higher the online viewings ( or click through's as the IT crowd refer to it as) means the higher the physical viewings will be, so if your advert doesn't look and read as good, if not better than the competition then you are missing a trick!
Take a look at your two main photographs on your advert. These are what the buying public first see and will either grab their attention or not. Your outside photograph should be free of cars and dustbins, it should be seasonal and ideally with a bright blue sky. The second photograph should be equally enticing and make these potential buyers click on your advert to see more. If you don't think your advert is going to do this, change it!
THE ZERO PRICING STRATEGY
Years ago estate agents would advise their sellers to advertise their homes at, say £249,995 instead of £250,000 as it sounds more appealing. Up until the rise of the internet it worked. Nowadays buyers will have to scroll through pages of other properties until they finally see yours. Make sure your asking price works with the property portals so it puts your home in front of buyers at the first page.
This is absolutely vital. We spend considerable time writing the perfect advert. It should paint a picture to the reader of being everything they are looking for in a home. It should be unique and individual to your home therefore making it stand out from the competition. It should certainly not read like a generic description that 99% of estate agents write.
ARE YOU HAPPY WITH YOUR ADVERT?
If you are not sure whether it is good enough to capture those all important buyers and you would like me to review it for you, why not drop me an email at; firstname.lastname@example.org. All for free and without obligation.
Until next time...